Events

Crocs is a multi-billion dollar business and the #3 footwear brand on TikTok. Just how did this happen to a plastic boating clog launched 20 years ago—a shoe that some people still “wouldn’t be caught dead in,” according to its chief marketing executive? That chief marketing executive, Heidi Cooley, recently…Read More

by Anoushka Ambavanekar Walking into the pink and blue lit conference room at the Inn at Penn, I had no idea what to expect. I signed up for the Ideathon knowing it was business-related, but that was the extent of my knowledge. I soon discovered that it was a case…Read More

The hackathon-style competition challenged students to pitch bold business for MCM Worldwide, based on real-life data from the famed luxury brand. The Pressure Was On On Friday, September 30 th , an Inn at Penn ballroom was transformed into a creativity think-tank. It was the Baker Retailing Center Ideathon, where…Read More

WITH SUPPORT FROM THE SILVERSTEIN FAMILY Kristen Holmes is the Vice President of Performance Science at WHOOP, where her focus is on understanding the science behind the factors that promote or degrade performance, including physiological, psychological, and organizational factors. She works with individuals and teams by using quantified data to…Read More

On the evening of February 28th, against the stunning backdrop of the Rainbow Room in New York City, the Baker Retailing Center awarded the first-ever Baker Retailing Center and Retail Leaders Circle Retail Excellence Award. The honoree was Tory Burch, the renowned fashion designer and longtime champion of women entrepreneurs.…Read More

  If you wanted to find somebody to marry, would you start by just proposing to everyone in the world and see who accepts? Of course not. But according to Neil Hoyne, Chief Measurement Strategist at Google, today’s digital marketers do something similar—and similarly misguided—in their approach to selling. Delving…Read More

Nuuly Rent, a subscription clothing rental business under the URBN umbrella, had only been in existence for eight months when the COVID pandemic hit. “It was probably the biggest challenge I will ever deal with—I hope!—for Nuuly,” said Kim Gallagher, Nuuly’s Director of Marketing & Customer Success. Gallagher, who has…Read More

During his in-person Executive Speaker Series session, Long conveyed his passion for business innovation and growth, and discussed his expertise in identifying the leadership required to truly make organizational change. At Korn Ferry, Long conducts senior-level assignments for clients across all retail and digital formats including specialty, fashion, consumer durables,…Read More

Alex Dastmachi’s path to founding a successful company was a little more challenging than many entrepreneurs—to say the least. Surviving revolution and war during his childhood in Iran, Dastmalchi convinced his parents to let him migrate alone to the U.S. at the age of sixteen. Arriving by way of Pakistan,…Read More

About seven years ago Nate Checketts was working for his dream company, the NFL. He had always loved sports, especially football, and now he had a prestigious position handling the organization’s sponsorship strategy. There was only one problem, Checketts told the students at the Baker Executive Speaker Series: He wasn’t…Read More