An older individual in a suit and red tie speaks at a clear podium with a microphone. The backdrop has text related to a global forum or summit event.

Inspiring
Retail
Innovation

A lightbulb inside a gear with arrows encircling it, accompanied by check and cross marks. Represents innovation and process improvement.
Two smiling individuals with backpacks, one giving thumbs up and the other holding a drink, standing indoors with people in the background.

Cultivating
Global Retail
Knowledge
and Talent

Abstract representation of a network or global connectivity, featuring a circle with multiple interconnected nodes and curved lines.

Creating
Interdisciplinary
Industry
Research

A globe surrounded by laurel branches, symbolizing global unity or achievement.

INDUSTRY NEWS

Consumer Confidence Slumps to 12-year Low as Americans Fret Over Their Financial Prospects

Miu Miu: The Prada Powerhouse Winning Over Gen Z

Canada’s Oldest Retailer Hudson’s Bay Forced to Liquidate

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A group of people celebrating on stage, holding a large novelty check for $10,000, labeled as the first-place winner of the Spirit Halloween Challenge. The backdrop features Halloween-themed decorations and graphics.
Ideathon 2024 w/Spirit Halloween

The Inn at Penn on Friday, September 20th was a destination not for the fainthearted. Spirit Halloween’s “Carnevil” had taken over the ballroom: an animatronic-filled circus of spine-chilling fun. Also not for the fainthearted: competing in the whirlwind Baker Retailing Center Ideathon to win a share of $30,000 in prize money!

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Two people seated on stage at the RLC Global Forum, part of the Wharton Baker Retailing Center's 2024 CEO Summit, engaged in a discussion.
2024 CEO Summit w/RLC Global Forum

On October 15th, the landmark Baker Retailing Center’s and RLC Global Forum’s 2024 CEO Summit was held at New York City’s iconic Rainbow Room. Captivating, distinguished speakers from myriad areas of the retail sector and academia regaled the audience with thought-provoking discussions of the state of retail today.

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UPCOMING BAKER EVENTS

Apr
2

Executive Speaker Series: Zeenat Subedar, Sephora

April 2 | 01:45 PM - 03:00 PM
Huntsman Hall
Philadelphia • Sold Out
May
1

GMC Paris

May 1 | 08:00 AM
Paris
May
14

Wharton International Trip- Japan

May 14 | 09:00 AM
Tokyo
VIEW ALL EVENTS

BAKER RESEARCH

A couple at an airport check-in counter interacting with an airline employee who is handing them documents. The scene is lively with other travelers in the background.

MARKETING

Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey

Cait Lamberton, Wharton

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10.2.24-wendy-de-la-rosa-AI-financial-well-being-GettyImages-1363136744

AI

Unveiling the adverse effects of artificial intelligence on financial decisions via the AI-IMPACT model

Wendy De La Rosa

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The image shows a side-by-side comparison of two origami flowers made from folded currency. The left flower is made from euro notes, and the right flower from US dollar bills.

FINANCE

A Step-by-Step Guide to Real-Time Pricing

Marshall Fisher & Santiago Gallino, Wharton

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