Leaders in global retail knowledge & education.

UPCOMING BAKER EVENTS

Jun
24

Baker Summer Social 2025

June 24 | 05:30 PM - 08:00 PM
New York
Sep
19

Ideathon 2025

September 19 | 12:00 PM
Inn at Penn
Philadelphia
Oct
15

Retail Excellence Award Dinner

October 15 | 06:00 PM - 09:30 PM
Oct
16

CEO Summit

October 16 | 07:30 AM - 04:30 PM
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BAKER HAPPENINGS

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BAKER RESOURCES

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● Inspiring Retail Innovation
● Creating Interdisciplinary Industry Research
● Cultivating Global Retail Knowledge & Talent

INDUSTRY NEWS

A small group of three people in a formal setting. Two are standing and one is seated. They are dressed in professional attire, with light and neutral tones in the background.

E.l.f. Beauty Acquires Hailey Bieber’s Rhode Skin for $1 Billion

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The image shows the flag of Mexico, featuring vertical stripes in green, white, and red with a coat of arms depicting an eagle holding a snake on a cactus in the center stripe.

The Pros and Cons of Near-shoring Beauty and Personal Care Manufacturing to Mexico

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Magnifying glass focusing on the ThredUp website, highlighting the slogan "Secondhand Clothes. Firsthand Fun." and navigation options like Women, Kids, Blog.

ThredUP Thrives — Tariffs Tip the Scales to Secondhand Fashion’s Favor

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BAKER RESEARCH

A person wearing a headset engaging in a video call at a desk, with another individual in the background, indicating a customer service or office environment.

MARKETING

How Speaking Slower Influences Consumer Behavior

Jonah Berger, Wharton

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A colorful retail display of cleaning products arranged in a symmetrical pattern on shelves. Brightly colored boxes in yellow, pink, and blue form a visually appealing mosaic.

AI

How Generative AI Is Changing Market Research,

Stefano Puntoni, Wharton

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A world map painted on stacked shipping containers in various colors, representing global trade and logistics.

ECONOMICS

The Economic Effects of President Trump’s Tariffs

Lysle Boller, Kody Carmody, Jon Huntley, & Felix Reichling, Wharton

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