An older individual in a suit and red tie speaks at a clear podium with a microphone. The backdrop has text related to a global forum or summit event.

Inspiring
Retail
Innovation

A lightbulb inside a gear with arrows encircling it, accompanied by check and cross marks. Represents innovation and process improvement.
Two smiling individuals with backpacks, one giving thumbs up and the other holding a drink, standing indoors with people in the background.

Cultivating
Global Retail
Knowledge
and Talent

Abstract representation of a network or global connectivity, featuring a circle with multiple interconnected nodes and curved lines.

Creating
Interdisciplinary
Industry
Research

A globe surrounded by laurel branches, symbolizing global unity or achievement.

INDUSTRY NEWS

A headshot of a smiling person with gray hair, wearing a black Nike sweatshirt, set against a plain gray background.

Nike Replaces CEO With Veteran Executive Hill in Revival Bid

Read More >

A headshot of a person with light hair wearing a black jacket, looking thoughtfully into the distance against a plain background.

Tapestry CEO Takes Stand With $8.5B Capri Deal in the Balance

Read More >

A group of five people wearing colorful casual outfits, including a tracksuit, t-shirt, dress, rugby shirt, and denim jacket, standing against a pink background.

Why Old Navy is Throwing Back to the ’90s to Burnish Iconic Brand

Read More >

VIEW ALL STORIES
A group of people celebrating on stage, holding a large novelty check for $10,000, labeled as the first-place winner of the Spirit Halloween Challenge. The backdrop features Halloween-themed decorations and graphics.
Ideathon 2024 w/Spirit Halloween

Ideathon 2024, sponsored by Spirit Halloween and held at The Inn at Penn on Sept. 20 and 21, featured case challenges, mentorship sessions, and Halloween animatronics and decorations to fit the sponsor theme. The winner of each case was awarded a $10,000 prize, with second place receiving $5,000.

Read More
Two people seated on stage at the RLC Global Forum, part of the Wharton Baker Retailing Center's 2024 CEO Summit, engaged in a discussion.
2024 CEO Summit w/RLC Global Forum

On October 15th, the landmark Baker Retailing Center’s and RLC Global Forum’s 2024 CEO Summit was held at New York City’s iconic Rainbow Room. Captivating, distinguished speakers from myriad areas of the retail sector and academia regaled the audience with thought-provoking discussions of the state of retail today.

Read More

UPCOMING BAKER EVENTS

Nov
21

Shopping in the Era of AI

November 21 | 12:00 PM - 01:15 PM
Huntsman Hall
Philadelphia • Sold Out
Nov
22

Baker Retail Trek

November 22 | 06:00 AM - 06:00 PM
Warby Parker
New York • Sold Out
Dec
6

Baker Center Intro to WEMBA SF

December 6 | 05:00 PM - 07:00 PM
Wharton SF • Sold Out
VIEW ALL EVENTS

BAKER RESEARCH

Three people sitting on a couch holding a bowl of popcorn, looking surprised or shocked, possibly watching a movie or TV show.

MARKETING

So Bad it’s Good: When and Why Consumers Prefer Bad Options

Patti Williams, Wharton

READ MORE>

Illustration of a globe topped with buildings and factories, surrounded by clouds and trees, with papers and a pen in the foreground, symbolizing global business and industry.

CAREERS

Global Careers and Compensation: From Initial Penalties to a “Superglobal” Premium

Matthew Bidwell & Martine Haas, Wharton

READ MORE>

The image shows a side-by-side comparison of two origami flowers made from folded currency. The left flower is made from euro notes, and the right flower from US dollar bills.

FINANCE

A Step-by-Step Guide to Real-Time Pricing

Marshall Fisher & Santiago Gallino, Wharton

READ MORE>

VIEW ALL REPORTS

Students

Students

Faculty

Our Faculty

Boards

Our Boards

Keep up to date on trends in the retail industry and Baker Center news by subscribing to the Baker Buzz Newsletter.