Research & Publications

New  Wharton Baker WisePlum Consumer Loyalty Study:

The New Reality: Understanding the Retail Consumer Experience During a Pandemic

Knowledge Creation

See the areas of the Center’s knowledge creation activities below.

The Center’s knowledge creation activities include organizing academic-industry conferences and roundtables, funding PhD research, and publishing conference reports and white papers.

The Baker Retailing Center funds and facilitates leading-edge PhD retail related research. The Center achieves research objectives through defining research priorities, organizing conferences and roundtables, funding faculty and PhD research and publishing conference reports and working papers.