Research & Publications
Wharton Baker Center & Verde Group
US Consumer Loyalty Study:
Understanding The Boomerang Effect of Loyalty Programs
Knowledge Creation
Conducting Academic Research and Teaching
The Center has established a group of core faculty from several schools at the University of Pennsylvania. These faculty members conduct leading-edge research that cuts across multiple disciplines, including supply chain, e-commerce, customer lifetime value, and mobile technology.
Our faculty is frequently interviewed by business and retail-focused publications. Exclusive faculty interviews with industry leaders are aired on Wharton Business Radio on Sirius XM, Knowledge@Wharton, and Wharton’s social media channels.
Baker Retailing Center
Tangen Hall, 5th Floor
115 South 40th Street
Philadelphia, PA 19104
215-573-8245
bakerretail@wharton.upenn.edu
