Knowledge Creation
Research & Publications
Knowledge Creation
Research &
Publications
The Center facilitates leading, state of the art research from our faculty across various disciplines and schools at Penn. The research influences critical areas of the retailing industry, including supply chain, e-commerce, and mobile technology.
JANUARY 2022
New Research from Baker and First Insight
New research from First Insight and the Wharton Baker Retailing Center reveals a disconnect between retail executives and consumers in regard to shopping preferences — especially sustainably produced goods.
The survey found that a “profound sustainability knowledge gap exists between these two cohorts, which presents opportunities for retailers not only to bolster their reputations and enhance consumer loyalty but also to increase profits.” The crux of the findings is that retailers “were surprised to learn that consumers are willing to spend more for sustainable brands.”
A THEORY OF MAXIMALIST LUXURY
J.Liu and J.Zhang, forthcoming, Journal of Economics & Management Strategy
Faculty Research
The Center works to translate retail business challenges into research projects to generate insight for the retailing industry.
Gerard P Cachon, Tolga Dizdarer, Gerry Tsoukalas
Decentralized or Centralized Control of Online Service Platforms: Who Should Set Prices?
Saerom Lee
The Myth of the Flat Start-up: Reconsidering the Organizational Structure of Start-ups
Industry Research
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Keep Shopping: Why The Wayfair Ruling Won’t Hurt Sales
Influencing The Influencers: Using Social Media To Find Top Customers
Why Customer Retention Lies At The Heart Of Corporate Valuation
Baker Retailing Center
Tangen Hall, 5th Floor
115 South 40th Street
Philadelphia, PA 19104
215-573-8245
bakerretail@wharton.upenn.edu
