Research & Publications

Wharton Baker Center & Verde Group
US Consumer Loyalty Study:

Understanding The Boomerang Effect of Loyalty Programs

Knowledge Creation

Conducting Academic Research and Teaching

The Center has established a group of core faculty from several schools at the University of Pennsylvania. These faculty members conduct leading-edge research that cuts across multiple disciplines, including supply chain, e-commerce, customer lifetime value, and mobile technology.

Our faculty is frequently interviewed by business and retail-focused publications. Exclusive faculty interviews with industry leaders are aired on Wharton Business Radio on Sirius XM, Knowledge@Wharton, and Wharton’s social media channels.