Research & Publications
New Wharton Baker WisePlum Consumer Loyalty Study:
The New Reality: Understanding the Retail Consumer Experience During a Pandemic
See the areas of the Center’s knowledge creation activities below.
The Center’s knowledge creation activities include organizing academic-industry conferences and roundtables, funding PhD research, and publishing conference reports and white papers.
The Baker Retailing Center funds and facilitates leading-edge PhD retail related research. The Center achieves research objectives through defining research priorities, organizing conferences and roundtables, funding faculty and PhD research and publishing conference reports and working papers.