Research & Publications
New Wharton Baker WisePlum Consumer Loyalty Study:
The New Reality: Understanding the Retail Consumer Experience During a Pandemic
Knowledge Creation
See the areas of the Center’s knowledge creation activities below.
The Center’s knowledge creation activities include organizing academic-industry conferences and roundtables, funding PhD research, and publishing conference reports and white papers.
The Baker Retailing Center funds and facilitates leading-edge PhD retail related research. The Center achieves research objectives through defining research priorities, organizing conferences and roundtables, funding faculty and PhD research and publishing conference reports and working papers.
Baker Retailing Center
St. Leonard’s Court, Suite 310
3819 Chestnut Street
Philadelphia, PA 19104
215-573-8245
bakerretail@wharton.upenn.edu
