Photography by Sofia Negron for CinemaCake Wharton Baker Retail Center Rainbow Room New York Smokey Robinson

Inspiring
Retail
Innovation

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Photography by Sofia Negron for CinemaCake Wharton Baker Retail Center Rainbow Room New York

Cultivating
Global Retail
Knowledge
and Talent

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Creating
Interdisciplinary
Industry
Research

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INDUSTRY NEWS

Glossy50

50 People Who Shaped Fashion & Beauty This Year

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Genz

Gen Z Has a Taste for Activism, Thrifting, and Cultures Outside of Their Own

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McKinsey: Why Markdowns Matter More Than Ever

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Photography by Sofia Negron for CinemaCake Wharton Baker Retail Center Rainbow Room New York

On the evening of October 29th, against the stunning backdrop of the Rainbow Room in New York City, we celebrated our 20th anniversary, gathering to recognize the pioneers of the retail industry and the impact The Baker Retailing Center has made since its inception. Among the speakers were the University of Pennsylvania’s president, Elizabeth Magill, the Wharton School’s dean, Erika James, the Baker Retailing Center Advisory Board member, Paul Charron, and the donor of the Baker Retailing Center, Jay Baker.

Read more about our 20th here.

Ideathon

The Inn at Penn ballroom was transformed into a creativity think-tank on Friday, September 30th, for the Baker Retailing Center Ideathon. Student teams competed for a total of $30,000 in prize money during the 24-hour hackathon-style event sponsored by luxury brand MCM Worldwide, judges presented retail challenges for which teams would have to come up with polished presentations by morning.

Read more about Ideathon here.

UPCOMING BAKER EVENTS

Oct
10

Executive Speaker Series: Keith Spirgel- Urban Outfitters

October 10 | 12:30 PM - 01:30 PM
Huntsman Hall
Philadelphia

BAKER RESEARCH

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INTERVIEW

“The Customer-Base Audit” Book

Interview with Authors Peter Fader, Bruce Hardie, and Michael Ross

WATCH INTERVIEW>

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BUSINESS/RETAIL

Selling on TikTok and Taobao

When it comes to sustainability older generations are swayed by Gen Z.

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