Photography by Sofia Negron for CinemaCake Wharton Baker Retail Center Rainbow Room New York Smokey Robinson

Inspiring
Retail
Innovation

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Photography by Sofia Negron for CinemaCake Wharton Baker Retail Center Rainbow Room New York

Cultivating
Global Retail
Knowledge
and Talent

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Creating
Interdisciplinary
Industry
Research

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INDUSTRY NEWS

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Leonard Lauder to Receive ‘Retail Excellence’ Award

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Shopify

Shopify Introduces Over 100 New Features, Including AI-based Solutions

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US Retail Workers Are Fed Up and Quitting at Record Rates

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How do you make the popular tween-oriented retailer Five Below even more crowd-pleasing, successful, and profitable? On September 22nd, some intrepid Penn students tried their hand at it, competing for a total of $30,000 in prize money at the third annual Baker Retailing Center Ideathon.

Read more about Ideathon here.

The Baker Retailing Center, in collaboration with the Retail Leaders Circle, hosted an award dinner honoring the remarkable Leonard A. Lauder for his exceptional contributions to the retail industry. This event, celebrated at The Rainbow Room in NYC, was a testament to Lauder’s enduring impact on the world of retail.

Read more about it here.

UPCOMING BAKER EVENTS

Nov
30

Executive Speaker Series: Sean Bruich- Nike

November 30 | 05:15 PM - 06:30 PM
Huntsman Hall
Philadelphia • Sold Out

BAKER RESEARCH

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INTERVIEW

“The Customer-Base Audit” Book

Interview with Authors Peter Fader, Bruce Hardie, and Michael Ross

WATCH INTERVIEW>

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BUSINESS/RETAIL

Selling on TikTok and Taobao

When it comes to sustainability older generations are swayed by Gen Z.

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