Baker retailing center in the news
Why Customer Loyalty
Programs Can Backfire
A new consumer study by Baker and the Verde Group titled “Understanding the Boomerang Effect of Loyalty Programs” was recently featured in Harvard Business Review.
Click the button below to read the article.
New Wharton Baker & Verde Group Consumer Loyalty Study:
Understanding the Boomerang Effect of Loyalty Programs
Jay H. Baker Retailing Center Mission
Cultivating Global Retail Knowledge and Talent
Inspiring Retail Innovation
Creating Interdisciplinary Industry Research
Advisory Board
Jay H. Baker (W’56)
Chairman, Jay H. Baker Retailing Center Advisory Board
Laura Alber (C’90)
President
Chief Executive Officer, Williams-Sonoma, Inc.
Mohammed Alshaya (WG’84)
Chief Executive Officer, M.H. Alshaya Company
Director’s Council
Neil Blumenthal (WG’10)
Co-Founder,
Warby Parker
Dave Gilboa
Co-Founder,
Warby Parker
Katia Beauchamp
Co-Founder, Chief Executive Officer, Birchbox
West Coast Board
Joey Zwillinger (WG’10)
Co-Founder, Allbirds
Yael Aflalo
Founder, Chief Executive Officer, Reformation
Carlos Alberini
Chief Executive Officer, GUESS
Student Success Stories
Tanya Syngle
The Ideathon was not about the presentation, but more so about the process of learning in the last 24 hours.
Read moreWalter Little
The Baker Retailing Center has created a community of Retail-oriented students, faculty, and staff that I can reach out to about both professional and personal topics.
Read moreMitchell Harris
Through talks facilitated by Baker events, I have been able to gain a better understanding of the complexity of the space so that I can hone in on areas of interest and impact in both my coursework and career.
Read more
Upcoming events
The Baker Retailing Center organizes events to educate students and connect leaders in the retail industry.
Stay In Touch
Subscribe to our newsletter. The Baker Retailing Center distributes a quarterly electronic newsletter highlighting the Center’s accomplishments and news.
Baker Retailing Center
St. Leonard’s Court, Suite 310
3819 Chestnut Street
Philadelphia, PA 19104
215-573-8245
bakerretail@wharton.upenn.edu
