Baker retailing center in the news
Why Customer Loyalty
Programs Can Backfire
A new consumer study by Baker and the Verde Group titled “Understanding the Boomerang Effect of Loyalty Programs” was recently featured in Harvard Business Review.
Click the button below to read the article.
Wharton Professor Barbara Kahn recently released The Shopping Revolution, a thought-provoking look at shopping in the 21st century.
Jay H. Baker Retailing Center Mission
Cultivating Global Retail Knowledge and Talent
Inspiring Retail Innovation
Creating Interdisciplinary Industry Research
Student Success Stories
The Ideathon was not about the presentation, but more so about the process of learning in the last 24 hours.Read more
The Baker Retailing Center has created a community of Retail-oriented students, faculty, and staff that I can reach out to about both professional and personal topics.Read more
Through talks facilitated by Baker events, I have been able to gain a better understanding of the complexity of the space so that I can hone in on areas of interest and impact in both my coursework and career.Read more
The Baker Retailing Center organizes events to educate students and connect leaders in the retail industry.