Photography by Sofia Negron for CinemaCake Wharton Baker Retail Center Rainbow Room New York Smokey Robinson

Inspiring
Retail
Innovation

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Photography by Sofia Negron for CinemaCake Wharton Baker Retail Center Rainbow Room New York

Cultivating
Global Retail
Knowledge
and Talent

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Creating
Interdisciplinary
Industry
Research

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How do you make the popular tween-oriented retailer Five Below even more crowd-pleasing, successful, and profitable? On September 22nd, some intrepid Penn students tried their hand at it, competing for a total of $30,000 in prize money at the third annual Baker Retailing Center Ideathon.

Read more here.

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The Baker Retailing Center, in collaboration with the Retail Leaders Circle, hosted an award dinner honoring the remarkable Leonard A. Lauder for his exceptional contributions to the retail industry. This event, celebrated at The Rainbow Room in NYC, was a testament to Lauder’s enduring impact on the world of retail.

Read more here.

UPCOMING BAKER EVENTS

Mar
21

Executive Speaker Series: Jason Del Rey- Tech Correspondent, Fortune

March 21 | 12:00 PM - 01:15 PM
Academic Research Building
Philadelphia
Mar
27

Penn Fashion Week with Baker Retailing Center: Chip Bergh- Levi Strauss & Co.

March 27 | 05:15 PM - 06:30 PM
Steinberg Hall - Dietrich Hall
Philadelphia

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