Baker retailing center in the news

Why Customer Loyalty
Programs Can Backfire

A new consumer study by Baker and the Verde Group titled “Understanding the Boomerang Effect of Loyalty Programs” was recently featured in Harvard Business Review.

Click the button below to read the article. 

BK book_The Shopping Revolution Cover

Wharton Professor Barbara Kahn recently released The Shopping Revolution, a thought-provoking look at shopping in the 21st century.

New  Wharton Baker & Verde Group  Consumer Loyalty Study:

Understanding the Boomerang Effect of Loyalty Programs 

Jay H. Baker Retailing Center Mission

Cultivating Global Retail Knowledge and Talent

Inspiring  Retail Innovation

Creating  Interdisciplinary Industry Research

Advisory Board

Jay H. Baker (W’56)

Chairman, Jay H. Baker Retailing Center Advisory Board

Laura Alber (C’90)

Chief Executive Officer, Williams-Sonoma, Inc.

Mohammed Alshaya

Mohammed Alshaya (WG’84)

Chief Executive Officer, M.H. Alshaya Company

Directors’ Council

Neil Blumenthal (WG’10)

Warby Parker

dave gilboa

Dave Gilboa (WG’10)

Warby Parker

Katia Beauchamp

Co-Founder, Chief Executive Officer, Birchbox

West Coast Board

Joey Zwillinger (WG’10)

Co-Founder, Allbirds

Yael Aflalo

Founder, Reformation


Carlos Alberini

Chief Executive Officer, GUESS? Inc.

Student Success Stories

  • Tanya Syngle

    Tanya Syngle

    The Ideathon was not about the presentation, but more so about the process of learning in the last 24 hours.

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  • Walter Little

    Walter Little

    The Baker Retailing Center has created a community of Retail-oriented students, faculty, and staff that I can reach out to about both professional and personal topics.

    Read more
  • Mitchell Harris

    Mitchell Harris

    Through talks facilitated by Baker events, I have been able to gain a better understanding of the complexity of the space so that I can hone in on areas of interest and impact in both my coursework and career.

    Read more

Upcoming events

The Baker Retailing Center organizes events to educate students and connect leaders in the retail industry.

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