
Inspiring
Retail
Innovation


Cultivating
Global Retail
Knowledge
and Talent

Creating
Interdisciplinary
Industry
Research

Ideathon 2024 w/Spirit Halloween
The Inn at Penn on Friday, September 20th was a destination not for the fainthearted. Spirit Halloween’s “Carnevil” had taken over the ballroom: an animatronic-filled circus of spine-chilling fun. Also not for the fainthearted: competing in the whirlwind Baker Retailing Center Ideathon to win a share of $30,000 in prize money!
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2024 CEO Summit w/RLC Global Forum
On October 15th, the landmark Baker Retailing Center’s and RLC Global Forum’s 2024 CEO Summit was held at New York City’s iconic Rainbow Room. Captivating, distinguished speakers from myriad areas of the retail sector and academia regaled the audience with thought-provoking discussions of the state of retail today.
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UPCOMING BAKER EVENTS
MBA Retail Conference
New York
Executive Speaker Series- Bill Boltz
Executive Speaker Series- Lawrence Berger
Penn Fashion Week
Executive Speaker Series- Zeenat Subedar
GMC Paris
Paris
Wharton International Trip- Japan
Tokyo
BAKER RESEARCH
MARKETING
Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey
Cait Lamberton, Wharton
AI
Unveiling the adverse effects of artificial intelligence on financial decisions via the AI-IMPACT model
Wendy De La Rosa
FINANCE
A Step-by-Step Guide to Real-Time Pricing
Marshall Fisher & Santiago Gallino, Wharton