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INDUSTRY NEWS
50 People Who Shaped Fashion & Beauty This Year
Gen Z Has a Taste for Activism, Thrifting, and Cultures Outside of Their Own
McKinsey: Why Markdowns Matter More Than Ever
On the evening of October 29th, against the stunning backdrop of the Rainbow Room in New York City, we celebrated our 20th anniversary, gathering to recognize the pioneers of the retail industry and the impact The Baker Retailing Center has made since its inception. Among the speakers were the University of Pennsylvania’s president, Elizabeth Magill, the Wharton School’s dean, Erika James, the Baker Retailing Center Advisory Board member, Paul Charron, and the donor of the Baker Retailing Center, Jay Baker.
Read more about our 20th here.
The Inn at Penn ballroom was transformed into a creativity think-tank on Friday, September 30th, for the Baker Retailing Center Ideathon. Student teams competed for a total of $30,000 in prize money during the 24-hour hackathon-style event sponsored by luxury brand MCM Worldwide, judges presented retail challenges for which teams would have to come up with polished presentations by morning.
Read more about Ideathon here.
UPCOMING BAKER EVENTS
Thank you for your interest, there are no public events currently scheduled.
BAKER RESEARCH
INTERVIEW
“The Customer-Base Audit” Book
Interview with Authors Peter Fader, Bruce Hardie, and Michael Ross
BUSINESS/RETAIL
Selling on TikTok and Taobao
When it comes to sustainability older generations are swayed by Gen Z.
Students
Faculty
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