Our Faculty
The Center has established a group of core faculty from several schools at the University of Pennsylvania. These faculty members conduct leading-edge research that cuts across multiple disciplines, including supply chain, e-commerce, customer lifetime value, and mobile technology.
![asch-david-horizon-650 asch-david-horizon-650](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2021/12/asch-david-horizon-650-275x275.jpg)
David Asch
Robert D. Eilers Professor in Health Care Management and Economics; Professor of Medicine; Professor of Health Care Management; Executive Director, Penn Medicine Center for Innovation
Areas of focus: behavioral economics, clinician and patient decision making, health care management, health policy, medical ethics, physician executives, technology assessment
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Ron Berman
Assistant Professor of Marketing
Areas of focus: advertising attribution, entrepreneurship, game theory, industrial organization, marketing analytics, online marketing, search engine marketing, startups
![peter-cappelli-foto-amandastevenson-febr18-1_lightbox peter-cappelli-foto-amandastevenson-febr18-1_lightbox](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2021/12/peter-cappelli-foto-amandastevenson-febr18-1_lightbox-275x275.jpeg)
Peter Cappelli
George W. Taylor Professor; Professor of Management; Director, Wharton Center for Human Resources
Areas of focus: human resource practices, public policy related to employment, talent and performance management
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Peter Fader
Frances and Pei-Yuan Chia Professor; Professor of Marketing
Areas of focus: lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries. managerial applications focus on topics such as customer relationship management
![gallino-santiago-320x400-1 gallino-santiago-320x400-1](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2022/02/gallino-santiago-320x400-1-1-275x275.jpg)
Santiago Gallino
Charles W. Evans Distinguished Faculty Scholar, Professor of Operations, Information, and Decisions.
Areas of Focus: Empirical Operations Management, Retail Management, digital transformation and strategy execution, omni-channel integration and store execution issues in retail.
![Fisher_Marshall-headshot_340x340_acf_cropped Fisher_Marshall-headshot_340x340_acf_cropped](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2021/12/Fisher_Marshall-headshot_340x340_acf_cropped-275x275.jpg)
Marshall Fisher
UPS Professor; Professor of Operations and Information Management; Co-Director, Fishman-Davidson Center for Service and Operations Management
Areas of Focus: retailing, supply chain management
![kartik h hs kartik h hs](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2021/12/kartik-h-hs-275x275.jpeg)
Kartik Hosanagar
John C. Hower Professor; Professor of Operations, Information and Decisions
Areas of Focus: internet advertising, internet commerce, internet media
![iyengar-raghuram-320x400-1 iyengar-raghuram-320x400-1](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2021/12/iyengar-raghuram-320x400-1-1-275x275.jpg)
Raghuram Iyengar
Associate Professor of Marketing; Faculty Co-Director, Wharton Customer Analytics Initiative
Areas of focus: pricing, social influence
![barbara kahn barbara kahn](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2016/06/barbara-kahn-275x275.jpeg)
Barbara E. Kahn
Patty and Jay H. Baker Professor; Professor of Marketing; Former Director, Jay H. Baker Retailing Center
Areas of focus: brand loyalty, brand management, consumer choice, customer relationship management, customization, decisions under uncertainty/ambiguity, medical and financial services, price promotions, product assortments, retailing, variety seeking
![Raju_Jagmohan-headshot_340x340_acf_cropped Raju_Jagmohan-headshot_340x340_acf_cropped](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2021/12/Raju_Jagmohan-headshot_340x340_acf_cropped-275x275.jpg)
Jagmohan Raju
Joseph J. Aresty Professor; Professor of Marketing; Vice Dean, Wharton Executive Education; Executive Director, Wharton Co-Sponsorship of Indian School of Business
Areas of Focus: competitive strategy, optimizing channel contracts, pricing, private labels, retailing, sales promotions and coupons
![JM4_8719americus reed hs JM4_8719americus reed hs](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2021/12/JM4_8719americus-reed-hs-275x275.jpg)
Americus Reed
Whitney M. Young Jr. Professor; Professor of Marketing
Areas of focus: how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior.
![paul rozin paul rozin](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2021/12/paul-rozin-1-275x275.jpeg)
Paul Rozin
Professor of Psychology, University of Pennsylvania
Areas of Focus: Psychopathology and Psychotherapy, Developmental Psychology, Evolutionary Psychology, Individual Differences and Behavior Genetics, Positive Psychology, Social and Cultural Psychology; Cultural psychology, with a focus on understanding the role of food in human life, positive psychology, the meaning of “natural” and positive and negative memories
![Kevin-Volpp-headshot-768x794 Kevin-Volpp-headshot-768x794](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2021/12/Kevin-Volpp-headshot-768x794-1-275x275.jpg)
Kevin Volpp
Professor of Medicine; Professor of Health Care Management; Director, Leonard Davis Institute, Center for Health Incentives and Behavioral Economics and Co-Director, Penn-CMU Roybal Center on Behavioral Economics and Health
Areas of focus: developing and testing innovative ways of applying insights from behavioral economics in improving patient health behavior and affecting provider performance
![16227_wachter_susan-300dpi.rev.1614818762 16227_wachter_susan-300dpi.rev.1614818762](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2021/12/16227_wachter_susan-300dpi.rev_.1614818762-275x275.jpg)
Susan Wachter
Richard B. Worley Professor of Financial Management; Professor of Real Estate; Professor of Finance; Professor of City and Regional Planning; Director, Wharton Geographic Information Systems Lab; Co-Director, Penn Institute for Urban Research
Areas of focus: housing finance, real estate economics, urban economics
![wessels_david wessels_david](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2021/12/wessels_david-275x275.jpg)
David Wessels
Adjunct Professor of Finance
Areas of focus: corporate valuation, venture capital, and performance management
![williams-patti williams-patti](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2021/12/williams-patti-275x275.jpg)
Patti Williams
Ira A. Lipman Associate Professor of Marketing
Areas of focus: emotion regulation, emotional and attitudinal ambivalence, emotions and social identity, the persuasive effects of emotion
![Zhang_John-headshot_340x340_acf_cropped Zhang_John-headshot_340x340_acf_cropped](https://bakerretail.wharton.upenn.edu/wp-content/uploads/2021/12/Zhang_John-headshot_340x340_acf_cropped-275x275.jpeg)
Z. John Zhang
Tsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center
Areas of focus: channel and retail management., competitive strategies, market entry, targeted pricing and other pricing strategies