Our Faculty

The Center has established a group of core faculty from several schools at the University of Pennsylvania. These faculty members conduct leading-edge research that cuts across multiple disciplines, including supply chain, e-commerce, customer lifetime value, and mobile technology.


David Asch

Robert D. Eilers Professor in Health Care Management and Economics; Professor of Medicine; Professor of Health Care Management; Executive Director, Penn Medicine Center for Innovation

Areas of focus: behavioral economics, clinician and patient decision making, health care management, health policy, medical ethics, physician executives, technology assessment



Sigal Barsade

Joseph Frank Bernstein Professor of Management; Professor of Management

Areas of Focus: emotional intelligence, emotions in organizations, micro-organizational behavior, organizational culture, team dynamics senior management teams



Ron Berman

Assistant Professor of Marketing

Areas of focus: advertising attribution, entrepreneurship, game theory, industrial organization, marketing analytics, online marketing, search engine marketing, startups



Peter Cappelli

George W. Taylor Professor; Professor of Management; Director, Wharton Center for Human Resources

Areas of focus: human resource practices, public policy related to employment, talent and performance management



Peter Fader

Frances and Pei-Yuan Chia Professor; Professor of Marketing

Areas of focus: lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries. managerial applications focus on topics such as customer relationship management



Marshall Fisher

UPS Professor; Professor of Operations and Information Management; Co-Director, Fishman-Davidson Center for Service and Operations Management

Areas of Focus: retailing, supply chain management


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Kartik Hosanagar

John C. Hower Professor; Professor of Operations, Information and Decisions

Areas of Focus: internet advertising, internet commerce, internet media



Raghuram Iyengar

Associate Professor of Marketing; Faculty Co-Director, Wharton Customer Analytics Initiative

Areas of focus: pricing, social influence


barbara kahn

Barbara E. Kahn

Patty and Jay H. Baker Professor; Professor of Marketing; Former Director, Jay H. Baker Retailing Center

Areas of focus: brand loyalty, brand management, consumer choice, customer relationship management, customization, decisions under uncertainty/ambiguity, medical and financial services, price promotions, product assortments, retailing, variety seeking



Jagmohan Raju

Joseph J. Aresty Professor; Professor of Marketing; Vice Dean, Wharton Executive Education; Executive Director, Wharton Co-Sponsorship of Indian School of Business

Areas of Focus: competitive strategy, optimizing channel contracts, pricing, private labels, retailing, sales promotions and coupons


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Americus Reed

Whitney M. Young Jr. Professor; Professor of Marketing

Areas of focus: how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior.


paul rozin

Paul Rozin

Professor of Psychology, University of Pennsylvania

Areas of Focus: Psychopathology and Psychotherapy, Developmental Psychology, Evolutionary Psychology, Individual Differences and Behavior Genetics, Positive Psychology, Social and Cultural Psychology; Cultural psychology, with a focus on understanding the role of food in human life, positive psychology, the meaning of “natural” and positive and negative memories



Kevin Volpp

Professor of Medicine; Professor of Health Care Management; Director, Leonard Davis Institute, Center for Health Incentives and Behavioral Economics and Co-Director, Penn-CMU Roybal Center on Behavioral Economics and Health

Areas of focus: developing and testing innovative ways of applying insights from behavioral economics in improving patient health behavior and affecting provider performance



Susan Wachter

Richard B. Worley Professor of Financial Management; Professor of Real Estate; Professor of Finance; Professor of City and Regional Planning; Director, Wharton Geographic Information Systems Lab; Co-Director, Penn Institute for Urban Research

Areas of focus: housing finance, real estate economics, urban economics



David Wessels

Adjunct Professor of Finance

Areas of focus: corporate valuation, venture capital, and performance management



Patti Williams

Ira A. Lipman Associate Professor of Marketing

Areas of focus: emotion regulation, emotional and attitudinal ambivalence, emotions and social identity, the persuasive effects of emotion



Z. John Zhang

Tsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center

Areas of focus: channel and retail management., competitive strategies, market entry, targeted pricing and other pricing strategies