The Center has established a group of core faculty from several schools at the University of Pennsylvania. These faculty members conduct leading-edge research that cuts across multiple disciplines, including supply chain, e-commerce, customer lifetime value, and mobile technology.
Robert D. Eilers Professor in Health Care Management and Economics; Professor of Medicine; Professor of Health Care Management; Executive Director, Penn Medicine Center for Innovation
Areas of focus: behavioral economics, clinician and patient decision making, health care management, health policy, medical ethics, physician executives, technology assessment
Assistant Professor of Marketing
Areas of focus: advertising attribution, entrepreneurship, game theory, industrial organization, marketing analytics, online marketing, search engine marketing, startups
George W. Taylor Professor; Professor of Management; Director, Wharton Center for Human Resources
Areas of focus: human resource practices, public policy related to employment, talent and performance management
Frances and Pei-Yuan Chia Professor; Professor of Marketing
Areas of focus: lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries. managerial applications focus on topics such as customer relationship management
Charles W. Evans Distinguished Faculty Scholar, Professor of Operations, Information, and Decisions.
Areas of Focus: Empirical Operations Management, Retail Management, digital transformation and strategy execution, omni-channel integration and store execution issues in retail.
UPS Professor; Professor of Operations and Information Management; Co-Director, Fishman-Davidson Center for Service and Operations Management
Areas of Focus: retailing, supply chain management
Barbara E. Kahn
Patty and Jay H. Baker Professor; Professor of Marketing; Former Director, Jay H. Baker Retailing Center
Areas of focus: brand loyalty, brand management, consumer choice, customer relationship management, customization, decisions under uncertainty/ambiguity, medical and financial services, price promotions, product assortments, retailing, variety seeking
Joseph J. Aresty Professor; Professor of Marketing; Vice Dean, Wharton Executive Education; Executive Director, Wharton Co-Sponsorship of Indian School of Business
Areas of Focus: competitive strategy, optimizing channel contracts, pricing, private labels, retailing, sales promotions and coupons
Whitney M. Young Jr. Professor; Professor of Marketing
Areas of focus: how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior.
Professor of Psychology, University of Pennsylvania
Areas of Focus: Psychopathology and Psychotherapy, Developmental Psychology, Evolutionary Psychology, Individual Differences and Behavior Genetics, Positive Psychology, Social and Cultural Psychology; Cultural psychology, with a focus on understanding the role of food in human life, positive psychology, the meaning of “natural” and positive and negative memories
Professor of Medicine; Professor of Health Care Management; Director, Leonard Davis Institute, Center for Health Incentives and Behavioral Economics and Co-Director, Penn-CMU Roybal Center on Behavioral Economics and Health
Areas of focus: developing and testing innovative ways of applying insights from behavioral economics in improving patient health behavior and affecting provider performance
Richard B. Worley Professor of Financial Management; Professor of Real Estate; Professor of Finance; Professor of City and Regional Planning; Director, Wharton Geographic Information Systems Lab; Co-Director, Penn Institute for Urban Research
Areas of focus: housing finance, real estate economics, urban economics
Ira A. Lipman Associate Professor of Marketing
Areas of focus: emotion regulation, emotional and attitudinal ambivalence, emotions and social identity, the persuasive effects of emotion
Z. John Zhang
Tsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center
Areas of focus: channel and retail management., competitive strategies, market entry, targeted pricing and other pricing strategies