Events

On Tuesday, September 22, the Baker Retailing Center supported an Alumni Spotlight event hosted by L’Oréal. The engaging panel discussion focused on careers, innovation, and opportunities within the industry. Featuring Cary Sellers (WG20), Head of Marketing for Pureology, Mizani & L’Oréal Technique; Noah Gilstrap (C21), Manager of Business Intelligence; Fay…Read More

The 2026 Baker Summer Social brought alumni together at Rosevale Cocktail Room for a night of connection in the heart of New York City. With the Class of 2026 joining alongside alumni from years past, the evening was filled with career updates, new venture stories, and candid takes on the…Read More

On a bright April morning, Tangen Hall felt less like an academic building and more like a meeting point for a wide mix of ideas. The inaugural Designing the Future of Hospitality and Retail 2026 conference, co-hosted by The Wharton School’s Jay H. Baker Retailing Center and Paul Hastings LLP,…Read More

Inside one of the largest and most dynamic retail destinations in the United States, the Baker Retailing Trek at King of Prussia Mall offered a masterclass in what modern retail can be. At a moment when the industry has spent years debating the fate of physical retail, King of Prussia…Read More

Matthew A. Seigel is a retail executive and Co-Founder of Lantern Real Estate with twenty years of experience in real estate consulting and venture investing.  In his day job Matthew has built a national platform that creates enterprise value through the development of strategic expansion plans for specialty brands.  Matthew…Read More

The Wharton School’s Baker Retailing Center hosted a dynamic and forward-looking panel on Penn’s campus, bringing together leaders who are actively reshaping how the world designs, operates, and experiences retail through artificial intelligence. Moderated by Eric Bradlow, Vice Dean of AI and Analytics, Professor and Chair of the Marketing Department,…Read More

Amanda Baldwin (WG06) has served as Chief Executive Officer of Olaplex since December 2023. She brings more than two decades of leadership experience across beauty, skincare, and consumer investment. Prior to joining Olaplex, Amanda was Chief Executive Officer of Supergoop!, a leading SPF-focused skincare brand, from July 2016. During her tenure,…Read More

Melissa Mash (WG12) is the Co-founder and CEO of Dagne Dover, a performance bag brand celebrated for its intelligent design, functionality, and contemporary aesthetic. A graduate of NYU and The Wharton School of Business, Melissa began her career at Coach in London, where she discovered a gap in the market…Read More

Georges A. Kern is a German-Swiss business executive and entrepreneur who has been CEO and shareholder of Swiss watchmaker Breitling since 2017. After studying political science in Strasbourg and completing a degree in business administration at the University of St. Gallen, he began his career at Kraft Foods before moving…Read More

The Baker Retailing Center was pleased to host Alex Schultz, Meta’s CMO & VP of Analytics, in conversation with Wharton’s Peter Fader at Wharton SF. The event featured a discussion of Schultz’s new book, Click Here: The Art and Science of Digital Marketing and Advertising, and provided attendees with an…Read More