News Report revealed that shoppers are willing to spend more on sustainable products. Of the consumers polled, the authors of the report said “nearly three-quarters of the consumer respondents value product sustainability over brand name” and nearly all (94 percent) of the retailers surveyed “believe the opposite, saying that brand…Read More
Baker Retailing Center
Tangen Hall, 5th Floor
115 South 40th Street
Philadelphia, PA 19104
215-573-8245
bakerretail@wharton.upenn.edu
