Watchlist: Southeast Asian Brands, the Warby of Wigs, and Talent-Search Tech

In developing their line of footwear insoles, Libie Motchan WG21 and Daniel Nelson WG21 faced an age-old problem: How do you make a boring product cool? Their solution is to take aim at foot problems that plague people of all ages, whether due to work, sports, or squeezing into fashionable but often painful dress shoes. Fulton’s insoles are designed to give customized arch support that enhances body alignment and helps ease pain and prevent injury.

Recent Wharton alumni are making notable impacts in the retail world; let’s take a closer look at some of their latest ventures. Parfait (formerly named Hairtelligence) is making it easy to buy custom wigs online. Recently part of Venture Lab’s VIP-X accelerator program and a New Venture Competition finalist, the startup — co-founders include Isoken Igbinedion WG21 and Simone Kendle WG21 — leverages computer-vision technology to capture customers’ head measurements and other information from just a few selfies. Customers choose from seven wig-customization options (from hair pattern to part style) and virtually try on wigs before shipment to their homes, cutting out the need for a trip to the salon.

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