Brands Are Finally Bringing Resale Into Stores 

A small group of people standing outside a GAP clothing store.

Fashion brands are no longer treating resale as just an online side hustle — they’re turning secondhand shopping into a core in-store experience. Pacsun and Faherty are among the latest retailers carving out dedicated resale sections inside physical stores, betting that younger shoppers increasingly want curated vintage and pre-owned fashionRead More

Aerie Built A $2 Billion Brand By Rejecting Victoria’s Secret’s Old Playbook. Now It Wants to Win the AI Backlash

A small group of people standing outside a GAP clothing store.

In 2014, Jennifer Foyle made a defining move with Aerie’s “Aerie Real” pledge, committing the brand to stop retouching photos and positioning it as an early leader in body positivity and authentic representation. This differentiated Aerie from competitors by focusing on comfort, realism, and emotional connection rather than idealized beautyRead More

Inside the Arkansas Factory Trying to Upend Retail Inertia, One AI-Powered Photo Shoot at a Time

A small group of people standing outside a GAP clothing store.

A massive AI-powered “capture factory” built by Eko in Bentonville aims to transform online shopping by creating highly detailed, interactive product catalogs at scale. Using automated rigs and advanced imaging systems, the facility captures 360-degree visuals and structured data for thousands of products daily, turning each into an AI-ready digitalRead More

GLP-1 Users Are Changing Apparel Trends

A small group of people standing outside a GAP clothing store.

GLP-1 weight loss drugs are already changing apparel demand as consumers change sizes and lifestyles. Nearly a quarter of U.S. households are using these medications, with most expecting to buy new clothes, and over half already have. Early signals show declining demand for larger sizes and rising sales in smallerRead More