Retail Tech: Guess Virtual Stores, J.Crew and Madewell Tap PTC, MakerSights
“Brick-and-mortar retailers still face a lot of uncertainty, but digital twins have enabled us to streamline our operations worldwide and build exciting, virtual experiences that set us up for long-term success,” said Jacklyn De Antunano, project manager, training and development for Guess. “Whether we are onboarding new employees or making updates to our store displays, brand consistency is crucial.”
Guess has adopted technology from Matterport, a spatial data company that enables retailers to view and create 3D and virtual tours of real-life stores, to ensure brand consistency across its stores and create immersive, virtual experiences for its employees, external buyers and wholesale partners.
Since 2017, the global fashion giant has used Matterport digital twins, which are photorealistic digital replicas of stores, to engineer a 200 percent increase in productivity, while cutting travel costs 30 percent and reducing departmental paper and printer ink costs 95 percent. Additionally, by equipping employees with iPads, Guess trained and collaborated remotely with staff, engaged partners and wholesale customers, and replaced in person store and showroom visits with virtual experiences.
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