Sara Rosengren is Professor of Business Administration (Marketing) and holds the Ica Retailers’ Chair in Business Administration, especially Retailing. She also serves as Head of the Center for Retailing (CFR) and was the President of the European Advertising Academy (2021–23). Her research focuses on consumer behavior, marketing communications, and retailing,…Read More
Baker Retailing Center
Tangen Hall, 5th Floor
115 South 40th Street
Philadelphia, PA 19104
215-573-8245
bakerretail@wharton.upenn.edu

