Events

  If you wanted to find somebody to marry, would you start by just proposing to everyone in the world and see who accepts? Of course not. But according to Neil Hoyne, Chief Measurement Strategist at Google, today’s digital marketers do something similar—and similarly misguided—in their approach to selling. Delving…Read More

Nuuly Rent, a subscription clothing rental business under the URBN umbrella, had only been in existence for eight months when the COVID pandemic hit. “It was probably the biggest challenge I will ever deal with—I hope!—for Nuuly,” said Kim Gallagher, Nuuly’s Director of Marketing & Customer Success. Gallagher, who has…Read More

During his in-person Executive Speaker Series session, Long conveyed his passion for business innovation and growth, and discussed his expertise in identifying the leadership required to truly make organizational change. At Korn Ferry, Long conducts senior-level assignments for clients across all retail and digital formats including specialty, fashion, consumer durables,…Read More

Alex Dastmachi’s path to founding a successful company was a little more challenging than many entrepreneurs—to say the least. Surviving revolution and war during his childhood in Iran, Dastmalchi convinced his parents to let him migrate alone to the U.S. at the age of sixteen. Arriving by way of Pakistan,…Read More

About seven years ago Nate Checketts was working for his dream company, the NFL. He had always loved sports, especially football, and now he had a prestigious position handling the organization’s sponsorship strategy. There was only one problem, Checketts told the students at the Baker Executive Speaker Series: He wasn’t…Read More

You may have noticed people wearing them at a sports event, an airport, or on social media: distinctive tie-dyed, cotton-candy-hued hoodies with the LPGA logo. But besides being trendy merch, these hoodies have a story to tell. At a recent Baker Executive Speaker Series event, legendary golfer Michelle Wie West…Read More

When Sean Bruich was a middle-schooler in California, he was a big San Diego Padres fan, like many of his friends. But his fandom took an interesting form for someone that young: he was obsessed with stats. “I would be on my Windows 95 computer trying to understand the way…Read More