Baker Executive Speaker Series: Sean Bruich

Sean Bruich is the VP of Global Consumer Science & Insights at Nike.

As a senior executive, some of his roles include overseeing global consumer insights organization, bringing together Nike’s consumer data science, marketing science, and consumer research teams to power Nike’s product & merchandising, brand & digital marketing, digital commerce & retail experiences, and consumer & business growth. He has a strong track record of attracting and retaining diverse talent, building & growing high-performing teams, and turning innovative ideas into reality via product development & commercial partnerships.

His fascination of the convergence of data science, advanced analytics, and classic consumer research to power new marketing capabilities, consumer experiences, and business growth has been reflected in his work. Prior to his current role, Sean served as Nike’s VP of Global Membership & Consumer Knowledge for two and a half years. He has a background in statistical modeling & analysis, user experience measurement, marketing measurement, and consumer digital technology & privacy.  He also previously led Facebook’s global measurement research, development, and partnerships team as well as Google’s global customer research programs. Sean graduated from Stanford University, where he studied Psychology and Neuroscience.



Shopping used to be very pre-planned. You had to get in your car or go on a walk to the store and then make a purchase. Now, you can be up in the middle of the night, see an ad on your email, and use up all of your disposable income and it doesn’t matter whether you were planning on going shopping. For advertisers, retailers, and brands, the idea of having to adjust to this multi-dimensional way of shopping and selling is really different. My expectation is that you’re going to see more of these personalized, fast, distributed retail.