Baker Executive Speaker Series: Keith Spirgel (COO, Urban Outfitters)

Keith Spirgel is currently the Chief Operating Officer at Urban Outfitters Group, where he’s been at the helm for nearly seven years.

In this role, he’s tasked with leading diverse departments such as Finance, Merchandise Planning & Allocation, and overseeing operations for their $1.2B North America business unit. Prior to this, he has held leadership roles at prominent companies including Deb Shops, Inc., Vestis Retail Group, and Victoria’s Secret Beauty. Keith’s academic background is equally impressive, having earned an MBA with a focus on Finance, Marketing, and Economics from Northwestern University, and a BS in Mechanical Engineering from the University of Illinois Urbana-Champaign.


On Store Channel:For Urban Outfitters in particular… it’s such an important part of our heritage… you picture Urban Outfitters and you think “Oh yeah, that’s in a converted movie theater.” The brand would not be what it is without the store channel.