2014

Sequential Allocation for Customer Acquisition…Read More

The Value of Rapid Delivery in Omni-channel Retailing…Read More

Staged Choice in Online and Offline Shopping: How Choice Architecture Influences Perception and Purchase

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A Dynamic Model of Purchase and Consumption Across Complementary Categories…Read More

Participation vs. Effectiveness of Paid Endorsers in Social Advertising Campaigns: A Field Experiment…Read More

Modeling Customer Memory to Improve Prediction of Customer Purchasing Behavior…Read More

From Web to Wardrobe: Consumption Patterns in Online Apparel Retail…Read More

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook…Read More

Paper, Plastic, or Penalty? The Motivating Force of Carrot versus Stick Incentives in Retail Settings…Read More

How Do Recommender Systems Affect Sales Diversity? A Cross-Category Investigation via Randomized Field Experiment…Read More