Amazon is stepping into the ultra-low-cost shopping arena with the beta launch of “Amazon Haul,” just as the holiday shopping season hits its stride. Targeting value-conscious shoppers, the new platform offers items priced at $20 or less, with most under $10, and introduces a playful, youth-focused interface complete with emojis…Read More
Nike replaces John Donahoe with the new CEO, Elliott Hill, who has a long history with Nike. Hill joined Nike in 1988 and has served as the President of Consumer Marketplace before retiring in 2020. Previously, Nike’s shares has been falling with decreasing sales and increased competition from brands such…Read More
The Federal Trade Commission (FTC) has been involved in a legal dispute concerning Tapestry and Capri Holdings. The FTC is scrutinizing the proposed merger between the two companies, focusing on potential anti-competitive effects and market implications. Joanne Crevoiserat, CEO of Tapestry, has been actively involved in navigating the legal and…Read More
Old Navy celebrates its 30th anniversary with the launch of the ’94 Reissue, a limited-edition collection that updates iconic ’90s styles, such as baby tees, baggy jeans, and tracksuits, with nearly 200 styles in the collection. This release is part of Old Navy’s recent brand reinvigoration that is led by…Read More
In TikTok’s early days, raw 30-second reviews could make any beauty product go viral, unlike Instagram’s curated vibe. Now, as TikTok fills with polished ads and sponsored content, brands have adapted, making it a major part of their marketing. Brands like K18 and Peter Thomas Roth, who thrived on TikTok’s…Read More
Financial institutions like JPMorgan Chase and PayPal are leveraging their extensive transaction data to enter the advertising market, mimicking retail ad networks. PayPal plans to launch a new ad platform, while Chase has started selling ads on its app and website, offering personalized deals based on card transaction history. Klarna,…Read More
Gucci’s recent campaign with tennis star Jannik Sinner, featuring both Gucci and Nike, highlights a trend where luxury fashion brands are collaborating with athletes who have existing sports brand sponsorships. Roger Federer also appeared in a Louis Vuitton campaign alongside Rafael Nadal, showcasing On shoes and a Rolex Daytona. This…Read More
From the Sharknado franchise to the wedding reception playlist classic, “Macarena,” Wharton Associate Professor of Marketing Patti Williams explores the appeal of “so bad it’s good” products and experiences. So Bad It’s Good: Why Consumers Love the Worst Stuff delves into the psychology behind this behavior, suggesting that people often find enjoyment…Read More
In a recent paper published in the Academy of Management Discoveries, Global Careers and Compensation: From Initial Penalties to a “Superglobal” Premium, Utrecht University Assistant Professor Giovanna Capponi, Wharton Professor of Management Matthew Bidwell, London Business School Professor Isabel Fernandez-Mateo, and Wharton Professor of Management Martine Haas, investigate how international mobility impacts…Read More
As AI becomes integral, brands are using it to streamline operations, innovate designs, enhance marketing strategies, and improve customer experiences. Despite initial challenges, such as convincing stakeholders of AI’s reliability, the report highlights that significant investments are being made, with many brands allocating substantial portions of their budgets to AI…Read More
Baker Retailing Center
Tangen Hall, 5th Floor
115 South 40th Street
Philadelphia, PA 19104
215-573-8245
bakerretail@wharton.upenn.edu
