Gucci’s recent campaign with tennis star Jannik Sinner, featuring both Gucci and Nike, highlights a trend where luxury fashion brands are collaborating with athletes who have existing sports brand sponsorships.
Roger Federer also appeared in a Louis Vuitton campaign alongside Rafael Nadal, showcasing On shoes and a Rolex Daytona. This crossover reflects how fashion brands are increasingly tapping into the influence of top athletes, navigating complex partnerships to leverage the cultural power of sports in their advertising.