Research

Resale has been with us a very long time—at yard sales, on used car lots, in classified ads. What’s changing is the magnitude of the market, boosted to a significant degree by Gen Z consumers and a growing demand for sustainability. GlobalScan, a research and advisory firm, reports that 74%…Read More

For digital retailers, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator—especially during periods of inflation, when prices fluctuate more frequently. Many retailers scrape rivals’ websites for price information and use it to set their own prices manually or automatically, often using a strategy…Read More

A friendly, distinguished-looking man appears on the Zoom call for the April Baker Retailing Board meeting. He intones, “Hello everyone. My name is Professor Ethan Mollick… I have been studying startups and entrepreneurship for over a decade and have some thoughts on the subject that I would like to share…Read More

In China, livestream commerce—selling products via live video on platforms such as Taobao and TikTok—will account for as much as 20% to 25% of online sales in 2023. In the United States, it accounted for $11 billion in sales in 2021, and growth is increasing dramatically. It’s no wonder brands…Read More