So Bad It’s Good: Why Consumers Love the Worst Stuff

  From the Sharknado franchise to the wedding reception playlist classic, “Macarena,” Wharton Associate Professor of Marketing Patti Williams explores the appeal of “so bad it’s good” products and experiences. So Bad It’s Good: Why Consumers Love the Worst Stuff delves into the psychology behind this behavior, suggesting that people often find enjoyment orRead More

Global Careers and Compensation: From Initial Penalties to a “Superglobal” Premium

  In a recent paper published in the Academy of Management Discoveries, Global Careers and Compensation: From Initial Penalties to a “Superglobal” Premium, Utrecht University Assistant Professor Giovanna Capponi, Wharton Professor of Management Matthew Bidwell, London Business School Professor Isabel Fernandez-Mateo, and Wharton Professor of Management Martine Haas, investigate how international mobility impactsRead More

Luxury Briefing: Does fashion rental hold the answer to the industry’s inventory problem?

This week, the fashion world is buzzing with innovation.  P180, a new rental-focused venture by Christine Hunsicker and Brendan Hoffman, aims to boost brand profitability through rentals. Luxury retailer Steven Dann is launching an exclusive members-only shopping club in NYC, offering personalized styling. Meanwhile, Mytheresa expands its resale program withRead More