Retailers are rethinking pricing strategies as consumers push back against rising costs in the wake of inflation and economic pressures. Strategies like selective price cuts, bundling essentials, and reframing markdowns aim to balance value for customers while maintaining brand equity. In Business Of Fashion’s article How to Lower Prices Without Hurting…Read More
With the rise of generative AI, Wharton Assistant Professor of Marketing, Wendy De La Rosa, cautions the use of AI to encourage consumer spending, indicating that it could limit good financial decision-making. In her paper co-authored with Christopher J. Bechler, Unveiling the Adverse Effects of Artificial Intelligence on Financial Decisions via…Read More
The global south is experiencing a significant shift, with countries like Asia, Africa, and Latin America gaining more influence in global trade, specifically in textiles and apparel. As tension rises between the US and China, nations like India, Indonesia, Brazil, Egypt, and Ethiopia are emerging as key players in the…Read More
AI shopping assistants are poised to transform retail, with companies like Nvidia and Amazon introducing advanced agentic AI capable of handling complex tasks beyond simple inquiries. These systems can personalize shopping experiences by understanding style preferences, locating ideal products, and managing multiple requests simultaneously, essentially acting as a virtual stylist,…Read More
Fashionphile, the RealReal, Rebag, and other digitally native platforms offering millions of dollars’ worth of second-hand luxury items—such as Birkins, Rolexes, other goods— are making significant investments in the creation of their own physical stores as well as selling wholesale to other retailers such as Saks Off Fifth. In 2025,…Read More
In Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey, Cait Lamberton, Alberto I. Duran Distinguished Professor of Marketing, along with Neela Saldanha (Yale) and Tom Wein (IDinsight), explores how protecting customer dignity boosts loyalty, brand reputation, and repeat transactions. To achieve this, they suggest three actionable levers to act on in…Read More
Proposed tariffs on imported goods from trade partners, such as China and Mexico, presents a challenge for retail brands with extra costs to import anything brands need including raw material and finished goods. Brands like Steve Madden and ELF Beauty are already talking about plans to shift production to other…Read More
Amazon is stepping into the ultra-low-cost shopping arena with the beta launch of “Amazon Haul,” just as the holiday shopping season hits its stride. Targeting value-conscious shoppers, the new platform offers items priced at $20 or less, with most under $10, and introduces a playful, youth-focused interface complete with emojis…Read More
Nike replaces John Donahoe with the new CEO, Elliott Hill, who has a long history with Nike. Hill joined Nike in 1988 and has served as the President of Consumer Marketplace before retiring in 2020. Previously, Nike’s shares has been falling with decreasing sales and increased competition from brands such…Read More
The Federal Trade Commission (FTC) has been involved in a legal dispute concerning Tapestry and Capri Holdings. The FTC is scrutinizing the proposed merger between the two companies, focusing on potential anti-competitive effects and market implications. Joanne Crevoiserat, CEO of Tapestry, has been actively involved in navigating the legal and…Read More
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