Phd Grants

How Do Recommender Systems Affect Sales Diversity? A Cross-Category Investigation via Randomized Field Experiment…Read More

A Model for Estimation of Anonymous Visits on Websites…Read More

Multi-Partner Loyalty Programs…Read More

“Friending Consumers”: The Effect of Advertising Content on Consumer Engagement in Social Media and Online Retail…Read More

Inventory Showrooms and Customer Migration in Omni-channel Retail: The Effect of Product Information…Read More

People Rely Less on Consumer Reviews for Experiential than Material Purchases…Read More

Balancing on the Creative Highwire: Forecasting the Success of Novel Ideas in Organizations…Read More

Do Consumers Value Price Transparency?…Read More

Trust Me, Trust Products with My Name – How Online Retailers’ Brands Promotes Consumers’ Trust in Product Quality…Read More

Does Inventory Influence Demand? Exploring Billboard and Scarcity Effects…Read More