2013

A Model for Estimation of Anonymous Visits on Websites…Read More

Multi-Partner Loyalty Programs…Read More

“Friending Consumers”: The Effect of Advertising Content on Consumer Engagement in Social Media and Online Retail…Read More

Inventory Showrooms and Customer Migration in Omni-channel Retail: The Effect of Product Information…Read More

People Rely Less on Consumer Reviews for Experiential than Material Purchases…Read More

Balancing on the Creative Highwire: Forecasting the Success of Novel Ideas in Organizations…Read More