The Revenge of the ’90s Mall Brand

A small group of people standing outside a GAP clothing store.

Gap ended 2025 strong, with 5% sales growth driven by viral campaigns and brand collaborations, marking seven consecutive quarters of gains. Other mall brands like Victoria’s Secret and Bath & Body Works are also showing signs of recovery, but face competition and declining mall traffic. Nostalgia, especially for the ’90s,Read More

Is Fashion’s AI Boom Solving A Real Problem?

A series of smartphones displaying a fashion app interface with various clothing categories, suggested outfits, and images of people in different styles.

AI powered styling and shopping platforms are driving personalization and tackling different friction points. OneOff matches celebrities outfits to items with over 1 million products through retailer partners like Mytheresa and creators including Emma Chamberlain. Alta plans outfits based on one’s personal wardrobe and has raised $11 million in seedRead More

How Black Friday Became A Retail Letdown: ‘To Sustain the Ride, They Started to Dilute It’

Black Friday has shifted from a single day of exceptional, in-store deals to a weeks-long promotional season with fewer standout discounts. Foot traffic has flattened while online shopping continues to grow, and consumers are spending less over the Thanksgiving-to-Cyber-Monday period. Experts say the event has lost its “integrity” as retailersRead More