The End of ‘Unfiltered’ TikTok

In TikTok’s early days, raw 30-second reviews could make any beauty product go viral, unlike Instagram’s curated vibe.  Now, as TikTok fills with polished ads and sponsored content, brands have adapted, making it a major part of their marketing. Brands like K18 and Peter Thomas Roth, who thrived on TikTok’sRead More

The State of AI in Fashion: How AI is transforming design, marketing and the next generation of CX

A futuristic robot with a sleek design featuring a smooth, white surface and a headset. The background is a subtle peach color with geometric shapes.

As AI becomes integral, brands are using it to streamline operations, innovate designs, enhance marketing strategies, and improve customer experiences. Despite initial challenges, such as convincing stakeholders of AI’s reliability, the report highlights that significant investments are being made, with many brands allocating substantial portions of their budgets to AIRead More

Fashion’s Most (and Least) In-Demand Skills

Two people standing together, looking at a tablet. Overlay of digital icons like a light bulb and brain, symbolizing ideas and innovation.

Employers like LVMH and Meta are prioritizing qualities that enable employees to navigate a rapidly changing retail landscape. Graduates with a diverse skill set and interests, exemplifies a trend in the fashion industry where soft skills like teamwork, critical thinking, and adaptability are increasingly valued over technical proficiencies. Fashion companiesRead More