Black Friday has shifted from a single day of exceptional, in-store deals to a weeks-long promotional season with fewer standout discounts. Foot traffic has flattened while online shopping continues to grow, and consumers are spending less over the Thanksgiving-to-Cyber-Monday period. Experts say the event has lost its “integrity” as retailers diluted its impact by extending sales earlier and across more products. Operational challenges and changing consumer habits have also pushed retailers to spread promotions throughout the season rather than concentrate them on one day. As a result, shoppers have become more skeptical of Black Friday deals, often viewing them as routine discounts rather than once-a-year bargains.