The Baker Retailing Center was pleased to host Alex Schultz, Meta’s CMO & VP of Analytics, in conversation with Wharton’s Peter Fader at Wharton SF. The event featured a discussion of Schultz’s new book, Click Here: The Art and Science of Digital Marketing and Advertising, and provided attendees with an insider’s perspective on nearly two decades of leadership in digital marketing, analytics, and brand strategy.
Participants enjoyed breakfast, networking, and the opportunity to take home a signed copy of the book, while gaining key insights on topics including targeted marketing, AI in advertising, customer lifetime value, and building high-performing teams.