Inditex, the parent company of Zara, and Mango have achieved record sales despite the fast fashion market disruption caused by newcomers Shein and Temu, which offer extremely low-priced items. Spanish retailers have successfully differentiated themselves by focusing on higher-quality products, investing in physical retail spaces, and enhancing the consumer experience.…Read More
Baker Retailing Center
Tangen Hall, 5th Floor
115 South 40th Street
Philadelphia, PA 19104
215-573-8245
bakerretail@wharton.upenn.edu