A Step-by-Step Guide to Real-Time Pricing

For digital retailers, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator—especially during periods of inflation, when prices fluctuate more frequently. Many retailers scrape rivals’ websites for price information and use it to set their own prices manually or automatically, often using a strategyRead More

Selling on TikTok and Taobao

In China, livestream commerce—selling products via live video on platforms such as Taobao and TikTok—will account for as much as 20% to 25% of online sales in 2023. In the United States, it accounted for $11 billion in sales in 2021, and growth is increasing dramatically. It’s no wonder brandsRead More