A Step-by-Step Guide to Real-Time Pricing

The image shows a side-by-side comparison of two origami flowers made from folded currency. The left flower is made from euro notes, and the right flower from US dollar bills.

For digital retailers, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator—especially during periods of inflation, when prices fluctuate more frequently. Many retailers scrape rivals’ websites for price information and use it to set their own prices manually or automatically, often using a strategyRead More

Selling on TikTok and Taobao

A hand holding a smartphone surrounded by animated logos of social media platforms such as LinkedIn, TikTok, Twitter, and Facebook, as well as cash and coins.

In China, livestream commerce—selling products via live video on platforms such as Taobao and TikTok—will account for as much as 20% to 25% of online sales in 2023. In the United States, it accounted for $11 billion in sales in 2021, and growth is increasing dramatically. It’s no wonder brandsRead More