2015

The Mystery of Mystery Promotion…Read More

A Novel Approach to Multi-Source Attribution…Read More

Learning from Others: Information Sharing, Uncertainty and Heterogeneity in Customer-Base Valuation…Read More

Help Me Help Myself: Consumer Agency in Selecting and Consuming Products for Everyday Risk Prevention and Problem Treatment…Read More

The Effect of Fulfillment Issues on Customer Behavior: An Empirical Analysis of an Online Grocery Retailer…Read More

Omni-Channel Pricing and Inventory Management…Read More

The Value of Social Media Data in Color Trends Forecasting…Read More

How Taking Photos Increases Enjoyment of Experiences | How the Intention to Share Can Undermine Enjoyment: Photo-Taking Goals…Read More