Fashionphile, the RealReal, Rebag, and other digitally native platforms offering millions of dollars’ worth of second-hand luxury items—such as Birkins, Rolexes, other goods— are making significant investments in the creation of their own physical stores as well as selling wholesale to other retailers such as Saks Off Fifth.
In 2025, Fashionphile has announced plans to launch new brick-and-mortar locations in cities like San Francisco, Dallas, Philadelphia, and more. Of the 14 planned outposts, some will offer luxury shoppers the unique option to trade in their secondhand pieces for cash. Similarly, The RealReal is expanding its footprint in Houston and Miami, Rebag has introduced shop-in-shop concepts within Bloomingdale locations, and Mercari ventured into brick and mortar with a dedicated storefront in LA. As these platforms embrace more traditional retail strategies, one has to wonder: Is the future of luxury resale e-commerce a return to brick-and-mortar roots?