Phd Grants

V(CLV): Examining Variance in Models of Customer Lifetime Value…Read More

Optimal Retail Location: Empirical Methodology Application to Practice…Read More

How to Motivate Mobile App Adoption? Evidence from a Field Experiment…Read More

The Mystery of Mystery Promotion…Read More

A Novel Approach to Multi-Source Attribution…Read More

Learning from Others: Information Sharing, Uncertainty and Heterogeneity in Customer-Base Valuation…Read More

Help Me Help Myself: Consumer Agency in Selecting and Consuming Products for Everyday Risk Prevention and Problem Treatment…Read More

The Effect of Fulfillment Issues on Customer Behavior: An Empirical Analysis of an Online Grocery Retailer…Read More

Omni-Channel Pricing and Inventory Management…Read More

The Value of Social Media Data in Color Trends Forecasting…Read More