Old Navy celebrates its 30th anniversary with the launch of the ’94 Reissue, a limited-edition collection that updates iconic ’90s styles, such as baby tees, baggy jeans, and tracksuits, with nearly 200 styles in the collection.
This release is part of Old Navy’s recent brand reinvigoration that is led by the Chief Creative Officer, Zac Posen, and the Chief Marketing Officer, Behnaz Ghahramani. Along with the new collection, Old Navy launched the “Once More ’94″ campaign to promote the collection through digital, in-store, and out-of-home marketing, with the incorporation of zines inspired by the 90s’ magazines. The collection and campaign is inspired by millennials’ and Gen Z’ nostalgia of the 90s, a joyful time. Old Navy aims to cross generational boundaries while maintaining relevant and exciting for modern consumers.