VivaTech: Why L’Oréal Is Partnering With Meta And Leveraging Gen AI

L’Oréal Group revealed its latest AI-driven personalization innovations and partnership with Meta at VivaTech. The New Codes of Beauty Creator Program will see L’Oréal Paris, Lancôme, and La Roche-Posay collaborating with 30 creators using 3D, VR, and AR. Highlights include the AI-powered Beauty Genius for personalized beauty advice, Kiehl’s Derma-Reader for tailored skincare, and YSL’s Scent-Sation for custom fragrances.

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