What to expect in retail in the age of AI shopping assistants

AI shopping assistants are poised to transform retail, with companies like Nvidia and Amazon introducing advanced agentic AI capable of handling complex tasks beyond simple inquiries.

 These systems can personalize shopping experiences by understanding style preferences, locating ideal products, and managing multiple requests simultaneously, essentially acting as a virtual stylist, interior designer, and shopping concierge. While the excitement around AI-driven retail innovation continues to grow, widespread adoption remains gradual as retailers navigate challenges such as data privacy, governance, and integration. The key question is whether these AI assistants will revolutionize the shopping experience or become another fleeting technology trend.

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