Late last year, luxury brands noted Pinterest’s emerging importance as a marketing channel, particularly for reaching Gen Z.
Pinterest revealed that Gen Z saves more pins, especially in collage format, than any other group. With 500 million monthly active users, Pinterest is attracting brands due to its organic growth potential and new features like collages and shoppable carousels.
Brands like Béis have seen significant revenue growth from Pinterest without heavy investment. Gen Z’s preference for creating mood boards and the platform’s commerce-friendly upgrades make Pinterest an increasingly attractive option for reaching engaged, younger audiences.