As AI becomes integral, brands are using it to streamline operations, innovate designs, enhance marketing strategies, and improve customer experiences.
Despite initial challenges, such as convincing stakeholders of AI’s reliability, the report highlights that significant investments are being made, with many brands allocating substantial portions of their budgets to AI projects. Surveying 114 fashion brands, the report predicts AI will drive revenue growth and operational efficiency, positioning it as a crucial tool for future success in the fashion industry.