How ‘Quiet Luxury’ is Subtly Taking Over Investor Portfolios

One of the most popular viral fashion trends of the previous year was quiet luxury.

This trend represents understated, subtle displays of opulence and popular shows like HBO series “Succession” have also played a part in boosting its popularity.

Unlike other fads on TikTok or Instagram that came and went quickly, quiet luxury has demonstrated significant returns and found its way into investment portfolios. Some of the top companies that have benefited from this new wave are Hermes, Miu Miu, Brunello Cucinelli, Compagnie Financière Richemont and Swatch Group.

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