According to data provided by Vestiaire Collective, sellers in older age groups are 35% more likely than other age groups to sell luxury goods. Those customers are primarily selling luxury products they bought on the primary market 5-10 years prior.
Resale has become a mainstream part of the fashion industry, but shoppers of different age groups are engaging with the model in different ways.
According to data provided by several resale companies, there has been a generational exchange happening on their platforms, particularly in the last year. Older users are selling the clothes they’ve collected over the years, and younger users are buying them up. According to January data from The RealReal, more than half of its sellers in 2021 were Gen X or older, or at least 42 years old.
“When we unpack the trends among our 24 million-plus members who are driving the year’s greatest value gains, they connect back to the handoff happening between generations,” said Rati Sahi Levesque, president of The RealReal.
This generational exchange plays into the current ’90s fashion trend being embraced among Gen Z. In 2021, there was a 37% increase in sales of vintage ’90s RTW sold by Gen X on The RealReal and a correlated 61% increase in ’90s RTW bought by Gen Z.
According to data provided by Vestiaire Collective, sellers in older age groups are 35% more likely than other age groups to sell luxury goods. Those customers are primarily selling luxury products they bought on the primary market 5-10 years prior.
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