Amazon is stepping into the ultra-low-cost shopping arena with the beta launch of “Amazon Haul,” just as the holiday shopping season hits its stride.
Targeting value-conscious shoppers, the new platform offers items priced at $20 or less, with most under $10, and introduces a playful, youth-focused interface complete with emojis and social media-inspired language. This move comes as competitors like Temu and Shein dominate the space, with 56% of Americans reportedly shopping on Chinese marketplaces in the last six months. Leveraging its trusted fulfillment network and A-to-z guarantee, Amazon aims to capture shoppers drawn to both low prices and a “treasure hunt” experience.