Baker Executive Speaker Series: Jason Del Rey

Jason Del Rey,

Jason Del Rey is Fortune‘s tech correspondent and the author of Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets, which The Wall Street Journal called an “engrossing account” of the rivalry between the two retail giants that will “fascinate anybody” trying to modernize their company. He previously spent nearly a decade at Recode and Vox, reporting on Amazon, Walmart, and how technology is transforming retail, both online and in stores. He was the host of Land of the Giants: The Rise of Amazon, a narrative podcast series about the tech giant’s rise and the impact of its relentless ambition on hundreds of millions of people across the globe. He was also the producer of Code Commerce, an event series featuring unscripted interviews with the most influential executives and entrepreneurs working at the intersection of technology and commerce. In 2019, the National Retail Federation named him one of the “25 People Shaping Retail’s Future.”



On Utilizing AI in Retail: “When it comes to generative AI, I think [Amazon and Walmart] are looking at the idea of trying to replicate more of the browsing experience of physical shopping. If you’re a company like Amazon and Walmart, you can make medium sized bets and be okay but for a lot of retailers that decision is a big one and a tough one.”