FEATURED ALUMNI

Dan Catadli (WG’23)

Do you hate wearing shoes? Are you one of those people who can’t wait to kick them off after work or an evening out? You’re not alone. According to Dan Cataldi, WG’23, over 80% of U.S. adults report experiencing foot discomfort. “It’s not because our feet are broken,” he says. “It’s because our shoes are doing less for us than they should.”

Cataldi is out to change how we think about footwear. He says his startup groov will “bring luxury custom insoles to the mass market—affordably, conveniently, and fashionably.”

Are we talking about orthotics? Cataldi resists the word, which he calls a legacy term from the medical profession. Moreover, he asserts that groov inserts aren’t meant to correct foot problems but to prevent them. “We’re going to find that optimal position for your foot—we’ll keep it there in a stable way that maximizes comfort and allows you to have protection from injury.”

The Center offers many ways for alumni to connect and engage with each other and leaders in the retail industry.