2020

The Wharton Baker WisePlum Consumer Loyalty Study. Consumers have not been forgiving of retailers despite the global pandemic, putting customer loyalty at risk. Consumer Disappointment with Retailers Runs Deep New Wharton Baker WisePlum Consumer Loyalty Study Reveals that Consumers are Less Forgiving, Needing More From Retailers During Global Pandemic PHILADELPHIA,…Read More

The sheer magnitude of product returns should give anyone interested in retailing pause: in 2018, out of the $3,688 billion in total retail sales, $369 billion – roughly 10%! – were returned to retailers post-purchase (National Retail Federation, 2018). Of course, the headline number alone does not tell the whole…Read More