Knowledge Creation

Research & Publications

Knowledge Creation

Research &
Publications

This image depicts a collage of a U.S. dollar bill and a Chinese yuan note, symbolizing economic relations between the United States and China.

FINANCE

Tariff Simulator: Revenue and Prices

Penn Wharton Budget Model

What’s In Store for the Future of Self Checkouts?

Santiago Gallino, Wharton

4 Things Wharton’s Jeremy Siegel Sees Propelling the Stock Market Past Record Highs

Jeremy Siegel, Wharton

The Center facilitates leading, state of the art research from our faculty across various disciplines and schools at Penn. The research influences critical areas of the retailing industry, including supply chain, e-commerce, and mobile technology.

Visual Marketing

A Practical Guide to the Science of Branding & Retailing

Barbara E. Kahn, Elizabeth N. Johnson

Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, the book utilizes proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts, illustrating this with many contemporary real-world examples. Reflecting on observations around the radical disruption in the retail industry in particular, the authors introduce the “Kahn Retailing Success Matrix,” which has successfully guided marketing strategy across many industries.

The image shows the cover of a book titled "Visual Marketing: A Practical Guide to the Science of Branding and Retailing" by Barbara E. Kahn and Elizabeth N. Johnson. The cover features a stylized close-up of an eye with digital

The Exclusivity Paradox: Optimizing Online Strategies for Luxury Brands

Thomas H. Li, Raghuram Iyengar, and Z. John Zhang

Fall 2025

Nancy P. Rothbard, Lakshmi Ramarajan, Ariane Ollier-Malaterre,

Serenity S. Lee

How Evaluation of Colleagues’ Disclosure, Gender, and Rank Shape Personal/Professional Boundary Blurring Online

Decentralized or Centralized Control of Online Service Platforms: Who Should Set Prices?

The Myth of the Flat Start-up: Reconsidering the Organizational Structure of Start-ups

Industry Research

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Keep Shopping: Why The Wayfair Ruling Won’t Hurt Sales

Influencing The Influencers: Using Social Media To Find Top Customers

Why Customer Retention Lies At The Heart Of Corporate Valuation

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