Chalice Collectibles turned an $8,000 purchase of Labubu dolls into $240,000 monthly sales, driven by viral TikTok videos, celebrity fans, and a booming resale market where rare dolls sell for thousands. Pop Mart’s Labubu dolls sell out quickly, fueling intense demand and high prices on platforms like Whatnot and StockX. However, the craze has led to shortages, frustration, and many counterfeits called “Lafufus.” Resellers use strict checks to spot fakes, but unofficial designer doll clothes and knockoffs add legal risks. As Labubu’s popularity grows, brands will need to actively protect their trademarks to maintain authenticity.