Following Taylor Swift and Travis Kelce’s engagement announcement on Instagram, which quickly drew over 30 million likes, brands across industries jumped at the chance to join the celebration with themed marketing and humorous social posts. Olipop offered a 13 percent discount with a pun on one of Swift’s lyrics, while Starbucks paused its pumpkin spice promotions to welcome the couple to its list of lovers. Panera leaned into bread-themed wordplay, and Auntie Anne’s asked to be the flower girl. Companies like Wendy’s and The Sims posted pop culture references tied to the engagement, and Pixar and Netflix shared creative nods using their own characters. Food chains including Krispy Kreme, Portillo’s, Buffalo Wild Wings, and Grubhub offered special deals or joked about catering the wedding. Even grocery stores like Publix and brands like Crumbl and Poppi joined the frenzy, with cookies, cans, and captions designed to echo fan excitement. The collective response reflects how deeply Swift and Kelce’s relationship has embedded itself into pop culture, giving brands a unique opportunity to connect with a broad and highly engaged audience.