Louis Vuitton has officially entered the beauty space with the launch of its debut makeup line, La Beauté Louis Vuitton, developed in collaboration with renowned makeup artist Pat McGrath. The collection includes 55 lipsticks and 10 tinted lip balms priced at $160 each, along with eight eyeshadow palettes costing $250. The products feature refillable packaging designed by industrial designer Konstantin Grcic and incorporate the brand’s iconic Monogram and Damier motifs. Refill options are priced at $69 for lips and $92 for eyes. The line will debut in China on August 20, followed by a global pre-launch online on August 25 and full availability in select stores on August 29. While the collection is positioned as a pinnacle of luxury – complete with complementary leather goods like lipstick pouches and blotting paper wallets – its high price points are likely to appeal to a limited audience of high-net-worth individuals. Industry experts note that to succeed long-term, Louis Vuitton must compete with artistry-led beauty brands and carefully manage its retail strategy, especially as broader beauty markets face pressure from more accessible celebrity-driven competitors.