AI powered styling and shopping platforms are driving personalization and tackling different friction points. OneOff matches celebrities outfits to items with over 1 million products through retailer partners like Mytheresa and creators including Emma Chamberlain. Alta plans outfits based on one’s personal wardrobe and has raised $11 million in seed funding. Daydream shopping chatbot streamlines the search process across 2 million products and 8,000 brands. DressX creates an AI twin for virtual try-ons, buying directly from partner brands such as Diesel. All platforms aim to convert discovery into purchase and retail partners are buying into these platforms.