Gap Inc. has announced a multiyear partnership with Google Cloud to accelerate its technology and AI transformation. According to Executive VP and CTO Sven Gerjets, the goal is to use AI tools and streamlined workflows to free Gap teams to focus on what matters most—creativity, culture, and customer connection. Through tools like Google’s Gemini generative AI assistant, the Vertex AI platform, and the BigQuery data warehouse, the retailer aims to speed up product development, optimize marketing, and enhance employee decision-making. The move places Gap among a growing group of industry leaders – including Walmart and Ralph Lauren – investing heavily in AI to drive innovation and long-term growth.