The Baker Retailing Center had the privilege of hosting Zeenat Subedar, Senior Director of Brand Marketing for Makeup at Sephora, as part of the Executive Speaker Series.
Subedar brings a wealth of experience in brand marketing and social media strategy. She holds a degree in English from the University of California, Davis. Her journey includes pivotal roles at Sephora, such as Director of Brand Marketing for Makeup and Senior Manager for Brand Marketing and Social Media Strategy. She also contributed her expertise at bareMinerals as an Integrated Marketing and Social Media Manager and gained diverse experience in digital consumer technology, sales, and developer relations at Microsoft, Edelman, and Apple.
During her talk, Subedar captivated students with insights into her career path, the nuances of brand marketing, and the ever-evolving landscape of the beauty industry.
INSIGHT FROM ZEENAT
Throughout her career, Subedar has prioritized professional presence and self-advocacy. She encouraged students to build their personal brand by being proactive and intentional. “90% of the job is how you show up, what is your contribution? Are you adding value to your team and organization?”
For aspiring founders, she offered a piece of wisdom: “Look for the white space you’re not seeing. Look within to see what you think is missing, because you’ll probably be more passionate about it.”
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