“We’re going with a discourse: Paris, New York, Milano, Decentraland. We’re trying to not just be in one place, but be everywhere, so Decentraland would represent the convergence of all those events in one.”
Fashion week goes from real world to virtual world this week, as IRL shows across New York, London, Milan, Paris and Tokyo this month lead into the metaverse’s first major industry-backed version, which starts Thursday.
Decentraland mapped out a lineup for WWD, with events, talks, runway shows, after parties and shopping opportunities from some of the world’s leading brands — both established maisons and metaverse-first innovators — for Metaverse Fashion Week, or MVFW.
“I think people will be amazed, because our team has been working so much to really achieve unique spaces in 3D and unique shops for the stores,” Giovanna Graziosi Casimiro, head of Metaverse Fashion Week, told WWD.
MVFW will feature catwalks, virtual retail storefronts, immersive experiences, arty spaces with fashion and music, panel talks and other events. “There will be plenty of after parties. The idea is that we bring people to see the events, but they can stay inside the platform and see a great performer and DJs. It’s going to be really fun,” Casimiro added.
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