Adam Ross is the co-founder and former CEO of skincare brand Heyday, as well as a seasoned professional with over 24 years of experience in mergers and acquisitions, entrepreneurship, and leadership. With a background in advising Fortune 500 companies, private equity firms, and hedge funds, Adam has a proven track record of creating value and fostering growth. Having raised over $250 million for businesses he co-founded or invested in, Adam is deeply committed to elevating performance and interactions for greater impact and fulfillment. Ross continues to serve as a board member for Heyday and coastal lifestyle brand Serena & Lily, while maintaining his role as a Senior Partner at Protea, a private equity firm focused on disruptors in consumer brand categories. Ross holds both an undergraduate degree from the University of Sydney and is a CFA charterholder. Additionally, he is also a member of the board of the Jay H. Baker Retailing Center of The Wharton School at the University of Pennsylvania, where he received his MBA.Â
Baker Retailing Center
Tangen Hall, 5th Floor
115 South 40th Street
Philadelphia, PA 19104
215-573-8245
bakerretail@wharton.upenn.edu