Alex Norton (he/him) leads product design at Google DeepMind where he examines the potential of emerging AI research through a people-centered approach to responsible innovation. He is co-founder of Google’s People + AI Guidebook and has mentored startups on the intersection of business, AI, and design. Previously, he’s led design at Google Travel for AI-powered trip-planning. His visualizations have been featured at TED, Tribeca Film Festival, and in Times Square NYC. His work has appeared in Wired magazine, the New York Times, and in Nature and Cell scientific journals.
Sohiit J Karol (he/him) leads the UX Research team for Google Search Real World Journeys vertical. He leads a multidisciplinary team with expertise in design, behavioral science, applied economics, AI and more. Prior to Google, he worked at Spotify where he shaped Spotify's personalized playlist experience for products like Discover Weekly and Daily Mix. Sohiit advises top VC firms and business schools on emerging technologies and responsible product design. He holds degrees in Mechanical Engineering, Applied Kinesiology, and Human Factors.
